house music
House music happens to be pushed forward by DJ's wanting and craving new music. Music that their peer's haven't yet heard let alone had the opportunity to own. Music which is upfront and rare.
house music
Since the volume of dance labels and artists increased towards the end from the last millennium, mainly as a result of capacity to produce very highly polished music on a simple pc, the sales amount of each release decreased as the market failed to increase with quantity of songs flooding in. Using this change music business required to address costs to reflect these lower sales. Label's looked to technology to aid cut the expense of running their business. One major area where this found fruition was promotions.
house music
For many years the DJ's choice in support of option was vinyl, clubs only had vinyl turntables plus the odd instance where they had CD turntables these were very poor. This changed with the launch from the pioneer CDJ series. DJ's were suddenly capable of singing everything they can on vinyl turntables and much more but using CD's. Labels had previously had only 1 substitute for press a run of promotional records to deliver in the market to DJ's. The expense of manufacture and shipping to DJ's was huge. Overnight DJ's might use CD's. It's less expensive to fabricate and half the purchase price to ship, an extra was that music might be burnt straight from a pc in which the track ended up written as well as in a DJ's hands the following day being played with a packed club that evening. For labels and producers it was an excellent way to promote songs as well as the DJ it was bliss new music really quickly - fresh and exclusive! All went well using this new format before mp3 arrived. Suddenly promotional music was finding its way onto the file sharing sites like Limewire and Soulseek. DJ's who was simply sent music on CD or perhaps emailed as mp3's began sharing this music. Thinking process behind people doing this went against everything went before because so many DJ's hide their secret weapons as opposed to sharing with anyone whatsoever. This were built with a knock on through the control labels had of who had their product where and when away. Also potential revenue began being lost and to a piece from the music business where every sale counts this is frustrating and hugely detrimental.
house music
Since the volume of dance labels and artists increased towards the end from the last millennium, mainly as a result of capacity to produce very highly polished music on a simple pc, the sales amount of each release decreased as the market failed to increase with quantity of songs flooding in. Using this change music business required to address costs to reflect these lower sales. Label's looked to technology to aid cut the expense of running their business. One major area where this found fruition was promotions.
house music
For many years the DJ's choice in support of option was vinyl, clubs only had vinyl turntables plus the odd instance where they had CD turntables these were very poor. This changed with the launch from the pioneer CDJ series. DJ's were suddenly capable of singing everything they can on vinyl turntables and much more but using CD's. Labels had previously had only 1 substitute for press a run of promotional records to deliver in the market to DJ's. The expense of manufacture and shipping to DJ's was huge. Overnight DJ's might use CD's. It's less expensive to fabricate and half the purchase price to ship, an extra was that music might be burnt straight from a pc in which the track ended up written as well as in a DJ's hands the following day being played with a packed club that evening. For labels and producers it was an excellent way to promote songs as well as the DJ it was bliss new music really quickly - fresh and exclusive! All went well using this new format before mp3 arrived. Suddenly promotional music was finding its way onto the file sharing sites like Limewire and Soulseek. DJ's who was simply sent music on CD or perhaps emailed as mp3's began sharing this music. Thinking process behind people doing this went against everything went before because so many DJ's hide their secret weapons as opposed to sharing with anyone whatsoever. This were built with a knock on through the control labels had of who had their product where and when away. Also potential revenue began being lost and to a piece from the music business where every sale counts this is frustrating and hugely detrimental.